Dr Hilary Pinnock is a Reader at the University of Edinburgh, Centre for Population Health Sciences and a practising family physician in the UK. Her research interests focus on the delivery of respiratory care within the real-life primary care setting. Current projects include tele-monitoring of asthma and COPD, the role of GPs with a Special Interest, the reconfiguration of respiratory services within primary care organisations, the palliative care needs of people with COPD, supported self-management for people with long-term conditions and the impact of information technology on the consultation. She is currently leading a project to develop standards for reporting implementation studies. She is former chair of the professional advisory committee of the European Lung Foundation, and the chair–elect of the primary care group of the European Respiratory Society. She chairs the IPCRG’s Education Committee.